UI/UX Glossary for Product Managers

A/B Testing

A method of comparing two versions of a webpage or app against each other to determine which one performs better.

Accessibility

The practice of making websites usable by as many people as possible, including those with disabilities.

Affordance

A property of an object that suggests how it should be used.

Call to Action (CTA)

A prompt on a website that tells the user to take some specified action.

Card Sorting

A UX research method used to help design or evaluate the information architecture of a site.

Color Theory

The study of how colors interact and affect emotions.

Consistency

Maintaining uniformity in design elements.

Contextual Inquiry

Observing users in their environment.

Conversion Rate

The percentage of users who take a desired action.

Delight

Adding elements to surprise and engage users.